Bowtie - New Brand Identity

Launched Date: March, 2019

Components: Corporate Identity Design

Bowtie, the Hong Kong’s first revolutionary virtual medical insurance platform established in 2019, with USP of no agents, zero commission and full digital insurance platform aiming to make insurance good again.

Just-Fit, as the brand DNA of Bowtie, implies what a real protection-focused insurance should be. No superfluous spending due to unnecessary insurance and agents commission fee, still clients could get a protection which is good enough for them. 

We are invited to establish the thorough visual branding and identity, from logo, colours, visual identity, applications, icons, grids, photography to premium etc. It is the bible of the brand determining Bowtie’s world of just-fit when it comes to audiences’ eyeballs at its first launch in spring 2019.