LightMac - Summer Campaign

Launched Date: Sept, 2019

Components: TVC, OOH, ATL & BTL

“Lights up your destiny・Your endless beauty”, as the tagline of Lightmac, implies the mission of Lightmac on the ultimate goal of a woman beauty. 

To reach “endless beauty” as an ultimate goal, a woman undergoes beauty perfection moment by moment. In this particular campaign, four moments among modern women are selected as scenarios, which is working, travelling, partying and workout.

Campaign line: “Lights up your moments.”