LightMac - Spring Campaign

Launched Date: March, 2019

Components: Key Visuals - ATL & BTL

Lightmac stands for “LIGHT Medical Art Centre”, is an expert in light therapy, focusing on external beauty, while building self-confidence and at the same time creating colorful lives for women. 

As an expert in light therapy, aiming at lighting up a woman’s life, a campaign line of “Life lights on” is created, followed by the tagline of Lightmac “lights up your destiny・your endless beauty”.

With Eliza Sam as our celebrity , she is the perfect person to deliver the spirit of Lightmac on women as her preferred conditions in both physical and mental side, before and after giving birth to her baby. 

Instead of using a gradation of purple to green in the visuals which is used for over 10 years in client’s previous campaigns, we tried a breakthrough. We created two separate tone-on-tone visuals: purple on purple and green on green. The light purple and light green welcomes the spring season, which is a prelude of the year campaign of Lightmac in 2019.