NIKE - CNY Campaign

Launched Date: Jan, 2019

Components: Red packet, social media promotion 

Chinese patchwork, a hundred-families robe (BaiJiaYi), is made by sewing scraps of fabric together to form design art.

In this CNY campaign, we are invited to design the red packet. By using BaiJiaYi as the main graphics, representing “Unified”, “Remix”, “Together” in the family festival, the red packets celebrate Nike’s CNY festival in 2019.